Agency: C2 COMMS, UAE | Role: Senior Art Director
Enoc Fire Safety Campaign Creative Proposal
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Fire incidents at gas stations are on the rise, with 19 fires in 2017 alone. Unsafe behavior, ignorance or dismissal of precautions and lax enforcement of safety measures have led to an increase in loss of life and property, yet these tragedies are entirely avoidable. That is why Enoc will be stepping in with the launch of a countrywide yearlong campaign to raise awareness of this issue and take concrete steps towards ensuring the safety of its customers and staff at all its service stations.
The creative proposal was fully-fledged with on-ground and online communication. Here below are two different visual and messaging directions proposed under the same campaign platform: “Ignore. Ignite.”
Direction 1
Direction 2
