Agency: Publicis, UAE | Role: Associate Creative Director
Renault Duster "Drive The Difference" Campaign
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The all-new Renault Duster has changed. But the only thing people seem to notice is the higher price. So how do we communicate the big model changes with a very limited budget and expedite our sales? By going personal and targeting every mindset with tailor-made content, all empowered with data. This campaign got shortlisted in the Effies 2019 under the data-driven category.
