Agency: C2 COMMS, UAE | Role: Senior Art Director
Coca Cola Life In-Store Communication
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Coca-Cola Life is a green-label bottle introduced by the brand as a response to rising health concerns surrounding aerated, sweet beverages. Naturally sweetened with Stevia and Sugarcane, it was launched under the umbrella of: ‘Savour Life’s Natural Sweetness’.
We needed to introduce Coca-Cola life at relevant communication points of the retail shopper journey.
To reinforce the product values and raise awareness, we invaded supermarkets with our ‘green’ theme across touchpoints within the Coca-Cola zoning principles. Through this, we transformed a normal experience to an extraordinary journey into nature, inviting and encouraging consumers to continue their mission of leading greener and healthier lifestyles.
