Agency: C2 COMMS, UAE | Role: Senior Art Director
ENOC National Day Campaign
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ENOC (Emirates National Oil Company) is a wholly owned company of the government of Dubai established in 1993. ENOC is involved in refining, storage, aviation and most visibly, retail fuel outlets. In addition to that ENOC is the energy provider behind Dubai’s phenomenal growth.
We needed to develop a unified campaign at all 136 fuel stations to celebrate the UAE’s 46th National Day.
The manifesto
When I was born, life was simpler. You were younger then, but already ambitious. With a vision for a greater world. And we shared that same spirit. Time passed, and as you grew, I grew. You supported me and allowed me to flourish. In return I had the honour of supporting some of your dreams – to reach new horizons, to create a better life, even to fly. Now our lives are more full and rich than ever. And we have both changed. You are a man of the world. Seeing your ambitions realized. Inspiring others’ dreams. Now I travel, I explore, I have many roles. And still we grow, together. You have always supported me, dear friend. So to show my appreciation, on your cherished anniversary, I have a surprise for you! It’s time for us to celebrate and have fun. Everyone will be invited. Because for you I’m creating... A Birthday Party!
The party included invites, wall decorations, party favours, car face-painting, piñatas and entertainers who painted a National Day themed mural to add a colorful backdrop to the festivities. Here below is the visual that was developed for the occasion.
