Agency: Leo Burnett, Lebanon | Role: Art Director
Exotica OOH
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Exotica was founded in Lebanon in 1978 as an agricultural company involved in the ornamental and gifting sector. Since then, it has grown to become a leading provider of first class floristry and landscape contracting in the Middle East and North Africa.
The objective behind the first two visuals was to make sure Exotica flowers are top-of-mind when it comes to daily occasions.
In the below two visuals, the objective was to drive people to buy flowers for their beloved ones even when there is no occasion.
Exotica needed to make people aware that they don't just sell flowers and plants but they also have Christmas ornaments. The below visual was proposed for Exotica end of year holiday season 2013.
