Agency: Publicis, UAE | Role: Associate Creative Director
Del Monte Gulfood Stand
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Del Monte asked us to develop the design of their Gulfood stand, the world's largest annual food & beverage trade exhibition. They needed to promote their full range of fresh produce while focusing on the Del Monte HoneyGlow Pineapple as their hero product.
The HoneyGlow Pineapple brand identity revolves around the beehives. And like the perfect ecosystem of bees coming together to create perfect hives, Del Monte perfects their products at every stage of the journey. From seed, to harvest, to table, there is no compromise. This is the what inspired the concept design of the stand.
