Private Client: Osamak, UAE | Role: Consultant Strategist & Creative Director
Osamak Brand Identity
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Osamak is part of a food destination located on Umm Suqeim and set to open its doors in Dubai in the coming months.
Comprising two floors, on the ground floor, a Levantine Gourmet Deli welcomes guests with its fresh meat & veggies produce, along with ready to eat packed food, a sajj area, a selection of sandwiches & wraps, fresh juices and some of the best mouneh and snacks to take away.
The first floor features 5 cloud kitchen concepts: an international kitchen, an Italian kitchen, a Turkish kitchen, a diet kitchen and a seafood kitchen which we named Osamak.
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Deliverables:
1/ Strategy which was inclusive of online and offline market research, understanding the category truth, consumer truth, the brand, the opportunity, success criteria, business and communication KPIs.
2/ Brand development inclusive of the name, tagline, brand descriptor, concept creation, manifesto, brand story, responsive logo design, color palette, graphical elements, typography and photography styles, operating supplies and equipment branding.
