Agency: Publicis, UAE | Role: Associate Creative Director
NIDO Mother's Day Campaign
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How do we make our brand stand out on Mother’s Day occasion when all other brands have a story to tell? We knew that on Google search, the top queries on the Mother’s Day holiday are centered around getting more information, quotes, songs and pictures. So we have decided to revamp our iconic song from the 80s which resonated among moms for decades to connect with moms of today. The song went viral and earned great PR.
