Agency: Publicis, UAE | Role: Associate Creative Director
Alfa Romeo 2019 Ramadan Campaign
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The most important component in every Alfa Romeo is emotion. This is the true meaning of the tagline “La Meccanica delle Emozioni”. Similarly, Ramadan is a month of many emotions. To begin with there’s this eager anticipation for the commencement of the Holy month. The streets are filled with affection and warmth. Families come together. Traditions are renewed. Stories are passed from one generation to another. Nostalgia is everywhere. Old memories are shared and new ones are made.
In other words, passion drives every emotion this Ramadan.
The Tactical Films
A series of mini tactical films were created using running footage of the models taken during the shoot combined with library footage. They were used to promote Ramadan offers. Each film highlights one of the five brand pillars - craftsmanship, performance, design, legacy and innovation.
Passion Drives Craftsmanship
Passion Drives Performance
Passion Drives Design
Passion Drives Our Legacy
Passion Drives Innovation
BRAND LIFT STUDY FOR THE ALFA ROMEO RAMADAN MAIN FILM
MARKETS: UAE, OMAN, KUWAIT, BAHRAIN, LEBANON
