Agency: Publicis, UAE | Role: Associate Creative Director
Nestlé Fitness Toasties Snack Launch Campaign
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Something that is incredibly tasty is not usually healthy. This is the age-old rule of food, and it’s regarded as too good to be true. But Fitness Toasties defies the norm of healthy food being bland, by providing a healthy snack made of natural wholegrain ingredients in incredibly delicious flavours.
The Idea: Nestlé Fitness Toasties. Too good and true too.
To generate awareness amongst our target audience, we translated the idea into live action films and product appeal films. Here below are few examples.
The Saudi Film
The Egyptian Film
The Saudi Product Appeal 18'' Edit
The English Product Appeal 18'' Edit
The Tomato & Herbs Flavor 6'' Edit
Social Media Posts and Stories
Below are some of the assets created to raise brand awareness and build engagement with our target audience.
Did anyone say we got a spare camera on set?
While supervising the shoot I have taken the initiative to craft the below visual using real ingredients.
