Private Client: Jars&Sajj, UAE | Role: Consultant Strategist & Creative Director
Jars&Sajj Brand Identity
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An urban, modern, Levantine inspired food hub, located on Umm Suqeim and set to open its doors in Dubai in the coming months.
Comprising two floors, on the ground floor, Jars&Sajj a Levantine Gourmet Deli welcomes guests with its fresh meat & veggies produce, along with ready to eat packed food, a sajj area, a selection of sandwiches & wraps, fresh juices and some of the best mouneh and snacks to take away.
The first floor features 5 cloud kitchen concepts: an international kitchen, a seafood kitchen, an Italian kitchen, a Turkish kitchen, and a diet kitchen.
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Deliverables:
1/ Strategy which was inclusive of online and offline market research, understanding the category truth, consumer truth, the brand, the opportunity, success criteria, business and communication KPIs.
2/ Brand development inclusive of the name, tagline, brand descriptor, concept creation, manifesto, brand story, responsive logo design, color palette, graphical elements, typography and photography styles, stationery, internal and external branding, mini company profile, operating supplies and equipment branding, marketing collaterals, customer retention.
