Agency: C2 COMMS, UAE | Role: Senior Art Director
Maserati 2018 Ramadan Campaign
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In 2018, Ramadan officially started on the 16th of May. However, millions of Muslims around the world begin their preparations way before the first day. This is the groundbreaking insight that inspired a bold Ramadan campaign from luxury Italian automaker, Maserati: The greatest journeys begin before they start.
The main campaign film documents the journey of an explorer and photographer, Mohammed Ahmed Ahli, embarking on a journey of personal discovery of the Holy Month and embracing its traditions.
The hero driver creates a parallelism between his story, the brand and his spiritual journey. To portray a sincere and authentic form of storytelling, we have dialogues (Khaleeji) between our main character and the local individuals that we have sourced to enhance the story’s credibility.
Main Film
30'' Cutdown
15'' Cutdown
Maserati Ghibli 6'' Cutdown
Maserati Quattroporte 6'' Cutdown
Maserati Levante 6'' Cutdown
